OVERVIEW
Keeping Vanguard Advisory Services (FAS) in the forefront of targeted audiences had become increasingly challenging in the face of greater competition willing to spend substantially more marketing dollars. To answer this challenge, a "Chart of the Week" strategy was developed for a new LinkedIn campaign. Leveraging our economic and market research along with product and service offerings as well as relevant news topics, we committed to posting a weekly chart on LinkedIn to FAS followers. Each chart told a relevant story supported by short teaser copy that drove the reader to the FAS website experience.
INVOLVEMENT
• Creative strategy
• Conceptual development
• Creative and art directionRESULTS
69% more impressions per post over benchmark.
75% more video views per post.
And 224% more reposts.
Need I say more?
